How To Make A Rock-Solid Offer

Creating a good ad - part 4

First of all, this is part four of a series of articles so if you haven’t read The Huge Mistake That Business Owners Make When Creating An Ad,  How To Create Killer Ads Using The Bar Test, And How To Write Ads That Sell You probably want to start with those trust me they are worth it. 

So far we have learned how our ads should sound, how we can make killer headlines, and what we should consider when looking if our ads are good.

Now it is time for the Offer.

Let’s get straight into it. 

Offer Obligation 

Again if we look around at the marketing around us we rarely see offers, the ads just end without telling us what to do next. So is an offer even important?

I mean billion dollar companies don’t have them in their ads so why should I?

I will make myself clear:

If your ad does not have an offer it is just a waste of money. I never make ads that don’t have offers because without one there is no point in the ad.

When we are making ads we have an Offer Obligation. In other words, we always have to have an offer.

Three Deadly Mistakes When Making Offers

When making an offer it is easy to make one of these huge mistakes

1 Having more than one offer in an ad.

2 Having a complicated ad

3 Not being clear with what our offer is.

How to write an amazing Offer

I don’t care much about changing my windshield but if I have a crack in my windshield all of a sudden it shoots to the top of my list of things that are interesting.

I start looking for windshield changes and what do I see?

‘Having a cracked windshield will make it harder to see when driving putting others and yourself at risk’

‘Windshield change only 300€ book today’

‘Protect yourself change your windshield’

All of that stuff doesn’t cut it. Because it doesn’t step into MY world. The world of your customer.

A good offer would be something like this:

‘Book your 15-minute windshield change online. Fixed in no-time flat’

‘We will fix your windshield in 15 minutes or less book now’

‘No point in wasting money on a windshield change when it can be repaired. We will free of charge take a look at your windshield to see if it can be repaired, so you don’t have to waste any money on having it changed. 

The reason this works infinitely better than the earlier offers is because it tells me what I need to know.

I know how long it will take which is one of my biggest questions.

In the third headline, I find out that there is a possibility that I don’t have to waste money on changing a windshield and that I could have it fixed instead. 

With any marketing material you make always remember who you are talking to.

Now we have gone through how to make an ad from headline to offer. 

I think that about wraps it up for this series, I hope you learned something that you can use.

Till next time,

Amos

Ps. Would you want to see how we would make the offer for your business? 

Get in touch with our agency today. If we’re a good fit I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently and discuss it with you in depth on a call. No cost, no obligation. If you want to work together I’ll tell you exactly how that works, if you don’t want to work together that’s fine too. No hard selling, no pressure, no annoying sales tactics.

Sound good fill out this form here: